The company decided to dump the previous super app approach as of January 2019 and is now looking at launching multiple specialized apps for specific users. From 2018, Hike decided to bring 1 billion users online by targeting tier-2 and tier-3 cities by giving more localized services. In 2017, acquisition of Bengaluru based startup Creo was announced to enable third-party developers build services on top of Hike platform. The timeline feature came back after multiple user requests and introduction of a personalized digital envelope called Blue Packets for sending monetary gifts through built-in wallet. įrom version 5.0, it became the first social messaging app to start a mobile payment service in India. Ltd in February 2017 which was behind the hyper local social networking app Pulse, that focused on instant audio and video digitization by using lower bandwidth speed which made it cost-effective for enterprises to create and broadcast content from any remote location. Hike acquired InstaLively Livestreaming Pvt. After getting 30 percent sticker usage traffic, Hike launched the 'Great Indian Sticker Challenge' on 5 March 2015 to create more stickers. The company went on to purchased startups like TinyMogul and Hoppr in the later part of 2015. After buying US based free voice calling company Zip Phones in 2015, Hike started providing free voice calling over cellular network and WiFi across the globe before WhatsApp by optimizing voice quality while using low bandwidth which packs more minutes per megabyte (MB) of data. The majority users are from India with 80 percent under the age group of 25. Over the next couple of months, features such as free text messaging, themes, stickers, and a hidden chat option were introduced. Hike Messenger launched globally on 12 December 2012 by founder Kavin Bharti Mittal.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |